CEO Rings Opening Bell at New York Stock Exchange
Corporation (NYSE: KMPR) proudly announces that Unitrin, Inc. is now
Kemper Corporation, and begins trading on the New York Stock Exchange
under the “KMPR” ticker symbol today. Chairman, President and Chief
Executive Officer Donald G. Southwell will ring the opening bell this
morning at the New York Stock Exchange and unveil the company’s new name
and brand identity.
is a legendary name in the insurance
industry. We are excited that our new brand will help foster a unified
approach for our family of companies to serve our current customers as
well as attract new ones,” said Southwell. “We continue to offer
straightforward products and services that meet our customers’ diverse
needs, fulfill our promises to our policyholders, and deliver value to
The Kemper “K”, composed of two overlapping triangles, is designed to
represent the Kemper qualities of being trustworthy and attuned to its
customers’ needs. The gold color reflects the warmth and approachability
of the Kemper brand and its team members. Kemper partnered with
Lippincott, a New York-based brand strategy and design consultancy, to
create the new brand identity.
Kemper’s corporate headquarters, at One East Wacker Drive in Chicago,
will officially change its name to The Kemper Building today as well.
Kemper's principal businesses:
Kemper Preferred provides auto, homeowners and other insurance
products to individuals through a network of independent agents.
Unitrin Specialty provides auto
insurance through a network of independent agents and brokers to
individuals and small businesses which have had difficulty procuring
insurance through traditional channels, usually due to adverse driving
records, claim or credit histories.
Unitrin Direct markets auto and homeowners
insurance to consumers via direct mail, the internet,
employer-sponsored employee benefit programs and other affinity
Life and Health Insurance specializes in the sale of life and
health insurance products to individuals through networks of employee
agents and exclusive, independent agents.
Additional information about Kemper is available by visiting its website
Source: Kemper Corporation