Investor Relations

Simmons First | Investor Relations

Deposit Marketshare

SIMMONS FIRST NATIONAL CORPORATION (NASDAQ - SFNC)

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Deposit Market Share for Selected Markets
Pending Ownership, including Bank, Savings Bank, Thrift Branches
Ownership as of 5/17/2013, Branches and Deposits as of 6/30/2012

STATE: Arkansas
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	Arvest Bank Group Inc. (AR)	Bank	119	6,724.9	12.62	5,811.2	11.20
2	2	Regions Financial Corp. (AL)	Bank	97	4,277.5	8.03	4,238.1	8.17
3	4	First Security Bancorp (AR)	Bank	72	3,252.2	6.10	3,048.0	5.87
4	3	Bank of America Corp. (NC)	Bank	26	2,850.8	5.35	3,116.1	6.01
5	5	Simmons First National Corp. (AR)	Bank	73	2,566.1	4.82	2,505.6	4.83
6	6	Liberty Bancshares Inc (AR)	Bank	46	2,142.6	4.02	2,005.9	3.87
7	8	Home BancShares Inc. (AR)	Bank	49	1,757.0	3.30	1,733.5	3.34
8	7	BancorpSouth Inc. (MS)	Bank	53	1,736.6	3.26	1,857.9	3.58
9	9	Bank of the Ozarks Inc. (AR)	Bank	66	1,586.3	2.98	1,614.7	3.11
10	10	First Bank Corp (AR)	Bank	24	1,208.5	2.27	1,228.2	2.37
		Total for institutions in market		1,443	53,274.0		51,887.0

MSA: Pine Bluff, AR
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	Simmons First National Corp. (AR)	Bank	9	752.9	57.53	758.1	58.76
2	2	Jefferson Bancshares Inc. (AR)	Bank	8	332.8	25.42	311.8	24.17
3	3	Bank of America Corp. (NC)	Bank	2	82.8	6.33	78.9	6.11
4	4	Star City Bancshares Inc. (AR)	Bank	4	80.4	6.14	76.6	5.94
5	5	Bank of Rison (AR)	Bank	1	23.7	1.81	25.2	1.96
6	6	FBT Bancshares Inc. (AR)	Bank	3	22.9	1.75	23.3	1.80
7	7	Home BancShares Inc. (AR)	Bank	0	8.4	0.64	8.6	0.67
8	8	Ozark Heritage Bank NA (AR)	Bank	1	4.9	0.37	5.0	0.39
		Total for institutions in market		28	1,308.8		1,290.1

MSA: Fayetteville-Springdale-Rogers, AR-MO
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	Arvest Bank Group Inc. (AR)	Bank	52	4,555.1	51.36	3,831.7	46.56
2	2	First Security Bancorp (AR)	Bank	16	618.7	6.98	604.7	7.35
3	3	Chambers Bancshares Inc. (AR)	Bank	10	313.9	3.54	331.4	4.03
4	4	Bankshares of Fayetteville Inc (AR)	Bank	8	308.1	3.47	327.0	3.97
5	5	White River Bancshares Co. (AR)	Bank	3	292.3	3.30	297.6	3.62
6	6	Bank of America Corp. (NC)	Bank	7	271.1	3.06	263.6	3.20
7	7	BOK Financial Corp. (OK)	Bank	2	240.5	2.71	240.2	2.92
8	10	Liberty Bancshares Inc (AR)	Bank	10	216.2	2.44	183.4	2.23
9	8	Simmons First National Corp. (AR)	Bank	10	201.7	2.27	215.4	2.62
10	9	Legacy National Bk (AR)	Bank	4	192.8	2.17	192.2	2.34
		Total for institutions in market		207	8,869.4		8,229.3

MSA: Jonesboro, AR
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	Liberty Bancshares Inc (AR)	Bank	9	954.8	34.96	914.8	35.61
2	2	Simmons First National Corp. (AR)	Bank	4	277.5	10.16	245.2	9.55
3	3	IBERIABANK Corp. (LA)	Bank	6	238.6	8.74	213.5	8.31
4	4	Regions Financial Corp. (AL)	Bank	4	197.3	7.22	196.0	7.63
5	5	First National Security Co. (AR)	Bank	6	166.5	6.10	155.0	6.03
6	6	First Security Bancorp (AR)	Bank	2	122.9	4.50	113.6	4.42
7	9	Security State Bancshares Inc. (MO)	Bank	3	108.0	3.95	94.8	3.69
8	8	Bank of America Corp. (NC)	Bank	2	95.6	3.50	94.8	3.69
9	10	BancorpSouth Inc. (MS)	Bank	4	95.4	3.49	94.4	3.67
10	11	First Paragould Bankshares Inc (AR)	Bank	3	91.8	3.36	77.0	3.00
		Total for institutions in market		59	2,731.3		2,568.8

MSA: Fort Smith, AR-OK
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	First Bank Corp (AR)	Bank	23	1,193.0	27.42	1,182.9	27.23
2	3	Arvest Bank Group Inc. (AR)	Bank	16	540.6	12.43	476.1	10.96
3	2	BancorpSouth Inc. (MS)	Bank	9	493.7	11.35	572.9	13.19
4	4	Regions Financial Corp. (AL)	Bank	5	242.9	5.58	267.3	6.15
5	5	Bank of the Ozarks Inc. (AR)	Bank	10	226.9	5.21	229.5	5.28
6	6	Simmons First National Corp. (AR)	Bank	7	187.6	4.31	191.3	4.40
7	8	Central Bcshs of Poteau Inc. (OK)	Bank	5	187.3	4.30	173.4	3.99
8	9	Firstar Financial Corp. (OK)	Bank	5	176.4	4.05	173.1	3.98
9	7	Benefit Financial Group Inc. (AR)	Bank	5	166.9	3.84	186.2	4.29
10	10	Ironhorse Financial Group Inc. (OK)	Bank	4	153.4	3.53	145.7	3.35
		Total for institutions in market		130	4,350.6		4,344.9

MSA: Little Rock-North Little Rock-Conway, AR
2012 Rank	2011 Rank	Institution (Headquarters)	Type	2012 Number of Branches	2012 Total Deposits in Market ($M)	2012 Total Market Share (%)	2011 Total Deposits in Market ($M)	2011 Total Market Share (%)
1	1	Bank of America Corp. (NC)	Bank	14	2,368.8	17.08	2,587.5	19.06
2	2	Regions Financial Corp. (AL)	Bank	33	1,995.9	14.39	1,851.7	13.64
3	3	Home BancShares Inc. (AR)	Bank	39	1,511.2	10.90	1,500.6	11.05
4	4	First Security Bancorp (AR)	Bank	27	1,360.4	9.81	1,196.0	8.81
5	7	Arvest Bank Group Inc. (AR)	Bank	24	860.4	6.20	804.1	5.92
6	6	Bank of the Ozarks Inc. (AR)	Bank	26	859.7	6.20	885.1	6.52
7	5	Rogers Bancshares Inc. (AR)	Bank	33	817.0	5.89	920.6	6.78
8	8	U.S. Bancorp (MN)	Bank	22	538.5	3.88	483.6	3.56
9	9	IBERIABANK Corp. (LA)	Bank	11	419.7	3.03	390.0	2.87
10	10	OneFinancial Corp. (AR)	Bank	10	399.8	2.88	368.2	2.71
13	13	Simmons First National Corp. (AR)	Bank	12	215.4	1.55	208.5	1.54
		Total for institutions in market		344	13,869.5		13,576.2


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